Favoritenstraße (Favoriten Street) is located in one of Vienna’s most populated districts, known as Favoriten. The pedestrian zone in the Favoritenstraße spans from the recently renovated central train station to Reumannplatz (Reumann Square). Favoritenstraße is characterized by brands in an affordable segment, but in the future, it will benefit from construction activities in the surrounding area (for example Sonnwendviertel, the so-called Sonnwend Quarter).