Mariahilferstraße (Mariahilfer Street) is Austria’s longest shopping street and was recently converted into a pedestrian and strolling zone. Though its brand diversity, Mariahilferstraße captivates visitors and residents alike.

Large furniture dealers like Leiner, Kare and Interio are located in the lower area and the middle area is home to P&C, the emporium Gerngross, and MAHÜ 77 (better known to the locals as the Generali Center), which has been converted into a modern building, as well as flagship stores such as CCC and TK Maxx.

The upper part of Mariahilferstraße is characterized by its restaurants and many small shops.

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