Rotenturmstraße (Rotenturm Street) connects Stephansplatz (St. Stephan’s Square) with Schwedenplatz (Sweden Square). This Square is the location of one of Vienna’s main traffic junctions. Rotenturmstraße is characterized by many small restaurants and ice cream parlours, as well as a few shops such as Marco Polo and Snipes. Due to the high amount of foot traffic, […]

Stephansplatz (St. Stephan’s Square) is Vienna’s touristic hot spot, with the highest frequency of visitors. Vienna’s Stephansdom (St. Stephan’s Cathedral), also known to the Viennese as Steffl, is Vienna’s most significant landmark. The cathedral is 107m long, 34m wide and is one of the most important Gothic structures in Austria.   Parts of the late […]

Mariahilferstraße (Mariahilfer Street) is Austria’s longest shopping street and was recently converted into a pedestrian and strolling zone. Though its brand diversity, Mariahilferstraße captivates visitors and residents alike. Large furniture dealers like Leiner, Kare and Interio are located in the lower area and the middle area is home to P&C, the emporium Gerngross, and MAHÜ […]

Kärntnerstraße (Kärntner Street) is part of the “Golden U”, and stretches between Stephansplatz (St. Stephan’s Square) and Karlsplatz (St. Charles’ Square). From a retail point of view, the section up to the opera house is of the greatest interest. It is one of Austria’s most-frequented shopping streets and is characterized by so-called mass-market shops such as […]

The Graben is one of Vienna’s most elegant shopping streets, and features the unmistakable Baroque memorial column in the Square, erected in memory of victims of the black plague. This type of Holy Trinity Column is unique to the countries which formerly were part of the Danube Monarchy. As part of the “Golden U”, the […]