HOTEL MARKET VIENNA – COORE market beat 2018/Q1 2019

Stefan Csejtei

Jun 2019

AN END TO THE BOOM IS NOT IN SIGHT

Tourism development

The very positive performance figures for 2018 continued in Q1 2019.

In 2018, there was growth in all major markets, in particular guests from Italy, the United Kingdom, Spain and China and also in all categories.

In 2018, the conference metropolis Vienna once again reached the second place in the world, according to statistics from the International Congress and Convention Association (ICCA), to Paris and to Madrid and Berlin.

In addition, Vienna was voted the best city in Europe by readers of the Condé Nast Traveler 2018 in Salzburg, as was the case in 2017.

Nights

Overnight stays in hotels and pensions increased by 3.8% to 14,339,674 in 2018, overnight stays in all types of accommodation even increased by 6.3% to 16,483,497, again due to a significant increase in holiday apartments by 53.4%. ,

January 2019 started again with growth of more than 15%, allowing for the first time over one million overnight stays, February plus 9.5% and March plus 9.6%. Strikingly, the massive increase in the number of guests from Spain in the first quarter.

Revenues

Overnight sales at around 32,500 rooms in around 420 companies (excluding apartments) grew by 12.2% in 2018 to around 808 million euros in 2018. Q1 2019 continues this trend with a further increase of more than 15%.

Here again we expect a significant increase in the ADR (Average Daily Rate) and RevPAR, although Vienna still has a lot of room for improvement compared to other European countries.

RevPARS

Revenues per available room (RevPAR) were able to increase by more than 10% in 2018 compared to 2017. The increase was even more dramatic at almost 15% in Q1 2019. This was mainly due to the strong increase in the * – **** area.

Hotel brands

With the Andaz Vienna Am Belvedere of the Signa Group, the second hotel of the Hyatt Group has opened with over 300 rooms and a large seminar and event area. The area around the main station has thus developed within a short time to an established office and hotel location.

At the same time, the area around the Naschmarkt and the 6th and 7th districts became from an Airbnb-hot spot  a sought-after hotel location with the opening of the Max Brown 7th District hotel.

At the same time, we are seeing some owner-managed White-Flag hotels emerging, especially in the prime locations in the city center.

Hotel properties

2018 was a good year, with an investment volume of over 400 million in Austria.

In addition to the Falkensteiner Schottenfeld, the Hilton Garden Inn Vienna South, the FourSide Hotel in the 12th district several small houses in the 1st, 3rd, 5th, 7th, 9th, 10th, 12th, 15th, 16th. , 2018 and Q1 2019 each traded at or below € 15 million.

In Graz, the Intercity Hotel with 229 rooms was sold as a forward purchase to Deka in Q1.

Developments

In addition to the Andaz Vienna, the Holiday Inn Vienna South on Wienerberg and the B&B at the main railway station will open in the 10th district in 2019. Also next to the main train station the Mooons in the 4th district will start the business.

The Pipeline 2020 is well filled with several locations in the 2nd district and well over 1,300 rooms, plus several luxury (boutique) hotels in the 1st and 6th districts.

Outlook

Based on the development of key figures in Q 1 2019, we are once again assuming an excellent year for tourism. There are still new projects on the market, which are also in demand by the diversification of the operators. The challenge for the developers is now to find the right sustainable product for the location.

Sources: Vienna Tourism

Photo: COORE